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ettos & lyfcycle founders gianni & adriana

Our Story

Our Mission

Simplify sustainable sourcing.

ettos meaning pillars

Our purpose is to create useful tools for fashion brands to build trust, operate transparently and simplify sustainable sourcing. The 5 pillars that guide us:

Engage | Track | Trust | Optimise | Simplify

Who we are

Meet the Founders

In 2019, Adriana and Gianni started a fashion-forward venture with a focus on eco-conscious garment manufacturing. Their ground-breaking app, Lyfcycle, allowed brands to track products from fibre to store and share the journey with their consumers. They're big believers that promotion of  transparency and sustainability can drive positive change in the fashion industry. The growing demand from consumers for sustainable clothing has pushed brands to pursue more sustainable sourcing strategies, but brands still lack the practical tools to implement these successfully.

The success and recognition of the Lyfcycle app, coupled with increasing calls from regulators to expand legislation around supply chain traceability and digital product passports, pushed them to expand the functionality of their platform. An evolution of the legacy system, their new platform would be a comprehensive traceability system accessible to every clothing brand in the world. This vision led to the birth of “ettos” in 2023, a powerful digital platform facilitating the entire garment manufacturing process with real-time data, evidence for claims and creation of digital product passports.

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gianni romano & adriana batty ettos

Press

ettos in the news

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